If there was ever a time for Israeli creativity, it’s now

If there was ever a time for Israeli creativity, it’s now

Jews from all over the globe read the Haggadah on the evening of Passover; It is the central text used during the Passover Seder, a Jewish ritual meal and ceremony that takes place at the start of the holiday of Passover.

The central theme of the Passover Seder is the concept of freedom and the retelling of the Israelites’ journey from slavery to liberty in ancient Egypt. In this fascinating story comes the quote: ‘In every generation, they try to destroy us’; this phrase reflects the historical and cultural memory of the Jewish people, specifically in the context of their experiences with persecution, discrimination and attempts to annihilate the Jews from the biblical days of Egypt until the present. October 7 reminded the Jewish people that nothing has changed and, as in the past, the Jews will be required to defend themselves and prevail, this time with creativity and innovation.

Israel has long been recognized as a global leader in innovation, a reputation built on its prowess in fields such as cybersecurity, agriculture, and medical technology. However, in times of conflict and intense global scrutiny, the nation’s innovative capabilities can serve as a powerful tool to navigate these challenges and improve its standing on the world stage.

Here are some strategies Israel could employ:

Foster innovation hubs and accelerators: Israel should double down on nurturing its vibrant startup ecosystem and innovation hubs. By providing resources, funding and mentorship to Israeli entrepreneurs and creative thinkers, Israel can unleash a wave of game-changing innovations that not only strengthen its defense capabilities but also address the future challenges with wounded soldiers and civilians.

Collaborate with Israeli artists and cultural icons: Israel’s rich cultural tapestry and creative talents can be leveraged to shape narratives and promote cultural diplomacy. By collaborating with Israeli artists, musicians, writers and filmmakers, Israel can showcase its diversity, celebrate its heritage and foster greater understanding among global audiences. Creative expressions have the power to transcend political divides and connect with people on a deeper, emotional level.

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Popular Israeli singer Mtisyahu

(Photo: Rick Kern/Getty Images)

Engage the Diaspora and leverage global networks: Israel should actively engage its Diaspora and the global networks of Israeli innovators, entrepreneurs and creatives. By tapping into this vast pool of talent and expertise, Israel can crowdsource solutions, foster international collaborations and amplify its innovative voice on the global stage. These connections can also help bridge gaps, facilitate knowledge exchange and attract foreign investment and partnerships.

Promote cross-disciplinary collaboration: Israel should encourage cross-disciplinary collaboration between its creative minds, scientists, technologists and policymakers. By breaking down silos and fostering a synergistic exchange of ideas, Israel can create an environment where groundbreaking solutions emerge from unexpected intersections of disciplines and perspectives.

By harnessing the power of its creative minds, Israel can not only navigate the challenges it faces but also position itself as a global leader in innovation, problem-solving and creative expression. This approach can help shift narratives, foster dialogue and ultimately improve Israel’s status on the world stage, showcasing its resilience, ingenuity and unwavering commitment to progress.

In a world that often finds itself mired in conflict and division, Israel’s innovative spirit has the power to transcend boundaries, bridge divides and pave the way for a brighter, more prosperous future for all. And especially for Israel itself.

Dr. Gavin Suss, a lecturer in the fields of innovation and creative thinking, is currently the dean of the School of Design and Innovation in the College of Management Academic Studies in Rishon LeZion. An expert in implementing applied innovation to organizations and training innovation agents, he works with all the leading firms in Israel and the IDF. Suss is author of the best seller “It’s all about creativity,” lectures worldwide and is known for his inspirational lectures.

*This op-ed is based on the article: “‘In every generation, they try to destroy us’: The Role of IDF Units and the Military Industry in the Technology Development of Israel,” which will be published at the end of 2024

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